A recent survey by Towers Watson published in April 2012, has identified 10 key factors that make an employer stand out from the crowd, when it comes to attracting and retaining a work force that spans several age groups.
Having surveyed over 9,000 staff based in the USA, the results found that younger employees valued job security, base pay, healthcare benefits, vacation allowance, company reputation as an employer of choice, commuting time, career development opportunities, retirement benefits, challenging work and promotion opportunities as key.
Those banded in the 40-50 age range rated healthcare benefits, base pay, job security, vacation allowance, challenging work, company reputation as an employer of choice, retirement benefits, commuting time, career development opportunities and relationship with supervisor as most important.
And for those workers above 50 years old, key factors were job security, healthcare benefits, base pay, retirement benefits, commuting time, challenging work, vacation allowance, company reputation as an employer of choice, corporate products or services and the calibre of co-workers.
Interesting, whilst all age categories ranked base pay, job security & healthcare benefits within the top 3, the results also highlighted that retirement benefits have become a significantly attractive area to new and current employees, possibly due to the impact of the recent downtown in the economy.
If you are interested in other ways to attract and retain your workforce, then review our Employee Engagement – Part 1 and Employee Engagement – Part 2 blogs for some useful ideas.














